Our Team
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With a career spanning nearly four decades and a background in Psychology, Fernando Silva is dedicated to empowering a company's most important asset: its people.
His journey in the automotive sector began in 1987 at Renault, where he consolidated the foundations of rigor and method that he still applies today. In the following decades, he became one of the most sought-after consultants and trainers in the market, working with brands such as Renault, Toyota, Peugeot, Mercedes, Honda, BMW, and Volkswagen, among many others.
He is the architect behind benchmark models like COMPROMISSUS, which translates the core dynamics of commercial activity, and its structural models:
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Sales Model: Focused on the Salesperson-Customer relationship.
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Leadership Model: Centered on the dynamics between Management and their Team.
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Partnership Model: Oriented towards collaboration between Importers and their Network.
His great passion remains behavioral training, specializing in Leadership, Sales and Negotiation Techniques, Digital Communication, and Business Ethics at the service of performance.
Fernando Silva
Chairman of the Strategic Council
With a background in Humanities and a 25-year career dedicated to the automotive sector, Pedro Gomes specializes in transforming human potential into business performance.
His approach is built on real-world experience, having started on the front lines as a salesperson and spent 9 years in leadership as a sales manager. He joined Viragem in 2017, where he stood out as a Senior Trainer, applying his passion for the psychology of sales across hundreds of training sessions. In August 2024, he took on the role of CEO, remaining closely connected to people's development.
He is also responsible for the development of the GAPS CRM, acting as the translator between the human needs of the teams and the technical team's logic, ensuring that technology serves—rather than dictates—the process. More than just a manager, he is a dedicated mentor, passionate about coaching sessions where it is possible to catalyze the evolution and success of professionals.
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Pedro Gomes
General Manager
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